Privacy policy statement and personal information collection statement


This privacy policy aims to give you information on how the Lee Kum Kee (Europe) Ltd. (referred to in this privacy policy as “we”, “us” or “our”) collects and processes your personal data through your use of our website. This privacy policy is issued to cover our activities in the European Union (including where we are selling products to individuals located in the EU).


Lee Kum Kee (Europe) Ltd. is based in the UK and is the controller responsible for this website. Lee Kum Kee (Europe) Ltd. is part of the Lee Kum Kee Group. Where our relationship with the Group is relevant to your privacy, we have provided information on this in the sections below (see under Disclosing your Personal Data and Transferring Your Information).


We respect your privacy and are committed to protecting your personal information. This privacy policy describes how we collect, use and disclose your personal information, and what rights you have with respect to the use of your information.


This version was last updated on 16 May 2018, and historic versions can be obtained by contacting us.

Purpose of this Policy

In line with our obligations under European data protection laws, this privacy policy sets out how we will collect, hold and use your personal information where we are a data controller with respect to your personal information.  In particular the table in the section “How we collect and use your personal information” below specifies the purposes for which we may use your personal information as a data controller.  Where we refer to “you” and “your” in this privacy policy, we are talking to the individual whose personal information we use as a data controller.


Types of Personal Data Collected

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

For the purpose of carrying on our business, including registration and administration of our website and related products and services (including relevant online services), we may collect, use, store and transfer different kinds of personal data which we have grouped together as follows:

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

How is your personal data collected?

We use different methods to collect data from and about you including through:

Why we use your data


We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Marketing By Us and Third Parties

We want to provide you with choices regarding certain personal information uses, particularly around marketing and advertising.


We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.


You will receive marketing communications from us where you have purchased products or services from us as an individual customer or if you have requested information from us and, in each case, you have not opted out of receiving that marketing.


You can ask us to stop sending you marketing messages at any time by unsubscribing from each email sent to you as part of a campaign and by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences.


Retention of Personal Data

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.


To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.


By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax and legal purposes.


In some circumstances you can ask us to delete your data: see under Your Data Protection Rights for Further Information.


In some circumstances we may anonymise your personal information (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.


Disclosure of Personal Data

We may share your personal data with the parties set out below to enable us to carry out the activities specified in the table above:


In addition, if we choose to sell, transfer, or merge parts of our business or our assets or if we seek to acquire other businesses or merge with them, we may need to share your personal information with those other businesses. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.

Transferring Your Information

The Lee Kum Kee Group is a global organisation. Personal information is stored on servers located in different international jurisdictions, and personal information may be processed outside of the European Economic Area.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:


Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.


Security of Personal Data

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.


We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


Your data protection rights

Under certain circumstances, you have rights under data protection laws in relation to your personal information. This may include the following rights:








If you wish to exercise any of the rights set out above, please contact


You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.


We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


Changes to Privacy Policy

We reserve the right to modify this Policy at any time. If we make changes to this Privacy Policy, the updated Privacy Policy will be posted on our webpage in a timely manner and, if we make material changes, we will provide a prominent notice.


This Policy was written in English. To the extent a translated version conflicts with this Policy, the English version will take priority.


Getting in touch

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact our privacy team using the details set out below.


Contact details

Full name of legal entity: Lee Kum Kee (Europe) Ltd.

Email address:

Postal address: 3 Harbour Exchange Square, London, UK. E14 9GE

Telephone number: +44 (0) 2070687888


Further guidance on your rights is available from the Information Commissioner’s Office ( You have the right to complain to the UK’s supervisory office for data protection, the Information Commissioner’s Office at if you believe that your data has been processed unlawfully. We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.


Alternatively, if you are not based in the UK, you can contact either the ICO or the supervisory authority for data protection issues in the country in which you live, details of which you can obtain from us at the contact details set out above.